Over Lavarex

Gabriel CItgez

Meet the founder

FROM PASSION TO PURPOSE.

I’m Gabriël, founder of Lavarex. My passion for cars and detailing started long before Lavarex existed. What began with taking care of model cars, bikes and eventually real cars slowly turned into something bigger.

The more time I spent detailing, the more I noticed the same problem: achieving a truly professional result often required too much time, too many products and too much experience.

That became the starting point for Lavarex.

I wanted to create products that make great car care feel effortless products where the expertise is built into the formula, rather than expected from the person using it.

What started as an idea became a journey of developing, testing, improving and starting over until the products performed exactly the way I believed they should.

The expertise should be in the product, not with the user.

LAVAREX

Today, Lavarex has grown from that first idea into a complete collection of premium car care products, developed and produced in the Netherlands.

Every product is created around the same philosophy: professional performance, effortless use and a design that makes car care feel like something you actually want to do.

From the first prototypes to the products on shelves today, every step has been shaped by the same obsession with getting the details right.

Lavarex is still growing, but the ambition remains unchanged: to build a new generation of car care where performance, design and simplicity come together.

Where Passion Meets Precision.